October 19, 2016

Expectations

Know what to expect when talking with Local Marketing Professionals. Asking questions and understanding common myths will allow you to make better buying decisions. Here are common myths and questions to ask you Local Marketing Professional:

Expectations and Limitations

  • "It's possible to pay your way to organic placement."
    This is a myth, organic placement is decided by the search engines (Google, Bing, Yahoo, etc.) in response to the entering of search terms. Each search engine has their own way to relate search terms to a website and there is no method to pay them for better organic placement.
  • "It's possible to guarantee keyword rank"
    This is a myth, organic placement is decided by the search engines (Google, Bing, Yahoo, etc.) in response to the entering of search terms. The search engines often express in their guidelines that guarantees by third parties are not reliable.
  • "What if an agency guarantees me first page maps placement?"
    See Myths, it is not possible to guarantee first page maps placement in all cases.
  • "What if an agency guarantees me first page keyword rank?"
    See Myths, it is not possible to guarantee page keyword rank in all cases.
  • Ask if they are buying followers or getting them organically. "Buying" followers rather than earning them through content and engagement will not be effective. Purchased followers in large numbers are probably not real followers. They are typically spam accounts that do not add value.
  • Ask how reviews will be solicited.
    Overly aggressive tactics may result in upset setting valued customers or reviews being rejected by review sites. Make sure you are comfortable with techniques being used.
  • "Who is responsible for review response"
    Responding to reviews takes some practice and experience. When the review responses are your responsibility, be sure you feel comfortable with communicating online using social tools.
  • Are SERP position goals explained in terms of paid placement vs organic presence?
    Be sure to know if your are related to paid placement or organic presence.
  • How do you know what directories are good?
    Knowing which directories are being listed and why they are important for your business will help to to better understand the value a Listing Management product brings to your business.
  • How long will it take for directories to display your information?
  • What does pending vs live mean?
  • Why do you need to submit to the data aggregators?
  • What is the quality of the content in relation to its headline?
    A poor relationship between the headline and its related content will have consumers look poorly on your business. Headlines that are too attractive for its content will have a negative effect.
  • How often are reports generated?
  • Does the client have access to reporting dashboards?