October 20, 2016

Understanding your Assets

Your digital assets are as important today as your physical assets. Asking questions will allow you to make better buying decisions. Here questions to ask you Local Marketing Professional:

Questions & Concerns regarding Assets

  • Do you own your URL?
  • Do you own your content?
  • Where will they host your website?
  • Is it Mobile Responsive?
  • Who writes the content?
  • Assuming use of iframed technology, who owns the content being iframed?
  • Who owns the connectivity technology (APIs, etc) to 3rd party systems?
  • Is a CDN used, and if so who owns the stored content?
  • Who owns the listings?
  • Will you have access to and share usernames & passwords?
  • Do you own images?
  • Who owns the Social Profiles?
  • Will you have access to and share usernames & passwords?
  • Do you own profile images?
  • Do you own account access that may integrate with social media profiles (Hootsuite, etc.)?
  • Who owns the CMS technology?
  • Who owns the CMS instance?
  • Does everyone have administrative access to the CMS?
  • Who owns the Contacts?
  • Will you have access to and share usernames & passwords?
  • Who owns the Client List?
  • Will the Client List be shared with any other parties?
  • Who owns the phone numbers?
  • Who owns the tracking phone numbers?
  • Will an MCC account be used?
  • Who is responsible for assuming usage rights for images and who maintains those usage rights?
  • What happens if I leave and want to use a new company?