Local Marketing Transparency Initiative
PROMOTING TRANSPARENCY
The Local Marketing Transparency Initiative promotes transparency within the industry. Marketing professionals should provide clarity in all transactions so you to make better buying decisions.
CLARIFYING MISCONCEPTIONS
Local Marketing and digital marketing can be complicated. LMTI is committed to identifying and clarifying ambiguities and misconceptions. Better information will allow you to make better marketing decisions.
STANDARDIZING LANGUAGE
The words, acronyms and, language can be daunting and overwhelming. The LMTI is actively working to bring definition and standardization to make transactions and discussions clearer and easier to all constituents.
BEST PRACTICES
LMTI is working with Marketing Professional to identify, document and distribute the Best Practices that will enable more transparent and valuable transactions.
About Local Media
ASSETS: Web Properties, Business Listings, Social Media Properties, Client Lists, CMS, CRM, Phone Numbers, MCC Accounts, Image Rights, Exit Strategies.
TRANSPARENCY: Realtime vs Reality, Fulfillment, Own/Rent/Lease Assets, Guarantees , Pricing/Fee Breakdown, Inclusion vs Insertian, Contract Terms, Exit Flow, Misrepresentation.
EXPECTATIONS: Common Myths, First Page Guarantees, Followers, Review Solicitation, Paid vs Organic, Listing Management, Link/Click Bait, SPAM, Best Practices, Reporting
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Your digital assets are as important as your physical assests
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Local Marketing Professionals should be completely transparent with you about their product and services.
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Know what to expect when dealing with Local Marketing Professionals.
KNOWLEDGE BASE
Assets
Transparency
