Local Marketing Transparency Initiative
The Local Marketing Transparency Initiative promotes transparency within the industry. Marketing professionals should provide clarity in all transactions so you to make better buying decisions.
Local Marketing and digital marketing can be complicated. LMTI is committed to identifying and clarifying ambiguities and misconceptions. Better information will allow you to make better marketing decisions.
The words, acronyms and, language can be daunting and overwhelming. The LMTI is actively working to bring definition and standardization to make transactions and discussions clearer and easier to all constituents.
LMTI is working with Marketing Professional to identify, document and distribute the Best Practices that will enable more transparent and valuable transactions.
About Local Media
ASSETS: Web Properties, Business Listings, Social Media Properties, Client Lists, CMS, CRM, Phone Numbers, MCC Accounts, Image Rights, Exit Strategies.
TRANSPARENCY: Realtime vs Reality, Fulfillment, Own/Rent/Lease Assets, Guarantees , Pricing/Fee Breakdown, Inclusion vs Insertian, Contract Terms, Exit Flow, Misrepresentation.
EXPECTATIONS: Common Myths, First Page Guarantees, Followers, Review Solicitation, Paid vs Organic, Listing Management, Link/Click Bait, SPAM, Best Practices, Reporting
Your digital assets are as important as your physical assests
Local Marketing Professionals should be completely transparent with you about their product and services.
Know what to expect when dealing with Local Marketing Professionals.